Monday, November 16, 2009

In the words of Robert Downey Jr.

Every artist requires a muse, someone or something to fancy their creativity. John Lennon had Yoko. Julia Child had butter. The Gazette Creatives have Esquire. Wait. You ask, "The successful, modern man's fashion, culture, how-to-be-a-better-man magazine?" Of course. And while us girls may not fall exactly into their readership demographics (last I checked we weren't male or 41.7 years of age) we are continually inspired, educated and amused by a publication that doesn't directly aim to please us, but has succeeded in doing so, effortlessly. And the December issue is no exception.

Esquire's 'Augmented Reality' issue is an incredible work of interactive technology applied to a print platform. To experience the magic, all you need is a webcam and a physical copy of the issue. The magazine provides directions on how to download the required software and how to fully experience a walking, talking, living, breathing Robert Downey Jr. as he speaks to you through your webcam while you rotate the cover and inside pages, facing the computer screen. And who better than Downey to entertain us? Want to watch a fashion model move about in Giorgio Armani trousers? Want to hear a jazz, hip-hop pianist play music right off the page? Pinch me. It is such a trip! You've got to try it for yourself. Trust us. It's just one of those things that you have to see to believe. Here is a demo of what it's like:

Hats off to Esquire, for once again they have charmed our creativity. (The page flap cologne samples help, too.) We recommend this magazine to all of our friends!

- Sara
On Pandora Radio: Frank Sinatra's "Have Yourself A Merry Little Christmas" (I know, I know, it's only November, but we are wrapping up the December issue and it is a very fitting tune!)

No comments:

Post a Comment

Related Posts with Thumbnails